MAHPBApalooza 2022

Sunday, May 15 to Wednesday, May 18, 2022

Ruth King

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Profit & Wealth Shark Ruth King has worked in the construction industry (including plumbing, heating and air conditioning, generators, pool and spa companies, etc.) since 1987. Her work includes consulting in sales and marketing, finance, technical training, and operations challenges.

Ruth has been instrumental in helping business owners understand and profitably use the information generated from the financial segment of their businesses. She has a knack for helping business owners truly understand financials.

She is especially proud of one contractor she helped climb out of a big hole. He started with a negative $400,000 net worth 15 years ago and is still in business today…profitably and with a positive net worth.

After twelve years on the road, doing 200 flights per year, she knew there had to be a better way to reach business owners who wanted to build their businesses and train their employees. She began training on the Internet in 1998 and began the first television like broadcasting in 2002. Channels currently include and

Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania.

She holds a Class II HVAC contractor's license (inactive) in Georgia.

Ruth is passionate about helping adults learn to read, photography, and marathon races. She helped start an adult literacy organization in 1986 that currently serves over 1,000 adults per year and ran the Boston Marathon and 11 other marathons so far.

Ruth has written many manuals and books including the popular Operations Manuals: Best Practices for Running a Profitable Service and Replacement company.

Her latest book, Profit or Wealth? reached #1 in October, 2020. This book is preceded by The Ugly Truth about Cash and the #1 best-selling book, The Courage to be Profitable. These two books were named two of 37 books start ups should read, along with the books of Napoleon Hill, Stephen Covey, Dale Carnegie and other esteemed authors. She is also the author of two other award winning books, The Ugly Truth about Small Business and The Ugly Truth about Managing People.

She contributes a monthly financial column to HVACR Business as well as columns in Reeves Journal, Today's AC, and many other regional publications. Ruth is part of Jim Blasingame's Small Business Advocate brain trusts and appears frequently on his national radio program. She has also been interviewed by the Wall Street Journal Radio Network, the Big Biz Show, and many regional and local radio programs.

Ruth has spoken for national and state association meetings, national and local trade shows, manufacturers, distributors, and others in 49 of 50 states. (She is looking for a reason to go to North Dakota).
BUSINESS: Thinking Out of the Box with your Maintenance Program
May 16, 2022, 9:30 am
BUSINESS: How to Tell if Your Financial Statements are Wrong in Less than 60 Seconds
May 16, 2022, 1:00 pm

Bill Ryan

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Bill has been servicing, installing, inspecting and building chimneys, hearth appliances, venting systems and assemblies since 1980! Yes at the ripe old age of 6, Bill started his career under the wind of his father. Fast forward to adulthood and chimneys and venting have been a full time career for 28 years.

Bill is a FIRE certified Fireplace and Chimney Inspector, NFI Master Hearth Specialist, CSIA Certified Chimney Sweep, ICC RCS Certificate completion holder and Certified Baseball Coach.

Bill has previously served on the Mid Atlantic HPBA Board for 9 years and is a two time past President. Bill is a past recipient of the Pat Magnotti award (2014). Other Board service includes the New Jersey Chimney Sweep Guild as Past President (3 x) Vice President and Treasurer. Bill was also the first and founding Chairman of the Board of the International Association of Fireplace and Chimney Professionals, a group instrumental in forcing change toward code compliance of our industries. Bill serves on the Board of Planning and Adjustments for Roxbury Township, NJ.

Bill serves on the National Chimney Sweep Guild Education Committee as well as the Technical Advisory Committee, specializing in the Levels of Inspection, Codes, Standards and Documentation. Bill is also a lead instructor for Copperfield Academy and its Professional Course series.

In his free time Bill enjoys playing and coaching baseball, boating on Lake Hopatcong, cooking, cigars and time with family and friends. He also may just be the biggest fan in the world of the Rock group GENESIS.
TECH: Levels of Inspection for Hearth Professionals
May 16, 2022, 9:30 am

Mike Segerstrom

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Michael has been servicing hearth appliances, fireplaces, chimneys and venting systems since 1997, operating his own company in central New Jersey with his wife Kathy since 2004. He has also been a Senior Consultant with Ryan Consultants Group since 2015.

Michael is a CSIA Certified Chimney Sweep, a CSIA Certified Master Chimney Sweep, a FIRE-Service Certified Chimney Inspector, an NFI Certified Master Hearth Professional and an NCSG Certified Chimney Professional.

Michael has previously served on the MAHPBA, NJCSG, CSIA and NFI/HPBEF Boards and has years of previous and current committee service, chairing and co-chairing a variety of committees. Current committee service includes the NCSG TAC (Technical Advisory Council), the NFI/HPBEF CEU Committee and Chair of the NJCSG Government affairs Committee. Michael is also a past President of the NJCSG (New Jersey Chimney Sweep Guild).

Michael authored the NCSG monthly technical articles for 7 years (2013 - 2020) and has written and instructed industry specific classes and courses on the local, state, regional, and national levels for more than 10 years. He is a recipient of the CSIA's Don Leavitt Education Award for "outstanding contributions to industry through education”. Michael has been an instructor for the C.S.I.A. and the Olympia Academy, and is currently an instructor for the Copperfield Academy.

In his free time Michael enjoys fishing (especially fly fishing), camping (mainly on the Delaware River), cruising (any place warm!) and spending time with family and friends playing games, enjoying meals or just having conversations by the campfire.
TECH: Levels of Inspection for Hearth Professionals
May 16, 2022, 9:30 am

Dave Rettinger, Jr.

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Dave Rettinger, Jr. has been utilizing his early career experience in enterprise software, process engineering, HR management, and data marketing to grow his family's business (Rettinger Fireplace, South Jersey) for over 10 years.

While optioning new software for their hearth shop, Dave partnered with a custom software developer to create a digital platform tailored to the hearth industry in which his staff and customers could unify and thrive. Today, Striven's Hearth Edition is available to all companies in the industry from big to small, sweep to retailer, distributor to subcontractor, allowing owners to manage their business from lead-to-invoice and the consumer lifecycle beyond in a simple, consistent, and transparent ERP platform.
BUSINESS: The Owner's ERP Implementation Playbook: How To Choose The Right Software To Unify Your Staff And Customers Through An Enterprise Resource Platform
May 16, 2022, 11:00 am

Kurt Evers

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TECH: Live Appearance by The Pellet Stove
May 16, 2022, 11:00 am
BUSINESS: Electrification and the 2022 Legislative Sessions for MAHPBA
May 16, 2022, 2:30 pm

Edmund Poplawski

DEALER MEETING: Kozy Heat Product and Technical Dealer Training
May 16, 2022, 1:00 pm

Brad Good

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Brad works closely with clients and affinity partners to develop new strategies, improve existing ones and develop on-line marketing tools. Additionally, Brad manages Google Ads, data research and direct marketing.

One of the strengths to understanding the home service market is that he is a demographic target customer himself. This gives GMG unique and vital insight into speaking with a client's potential customer.
SALES: The Homeowner Experience: Good Marketing Beyond the Sale
May 16, 2022, 1:00 pm
SALES: How to Thrive in a World of Online Reviews
May 16, 2022, 2:30 pm

Shannon Good

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Shannon founded The Good Marketing Group in 2003. Specializing in campaign management, graphic design, media planning, on-line marketing, social media and SEO/SEM, Shannon looks at the unique goals of her clients and creatively 'integrates' various media to accomplish those goals, on any marketing budget!

Shannon believes having a successful marketing campaign must include an understanding of the target audience. Therefore, Shannon and Brad feel they have a unique perspective for their clients because they are also husband and wife small business owners who meet the demographics or "target audience” for their client's products and services. Shannon and Brad also get involved in their client's industries so they can fully understand the relevant benefits and value to the target audience to allow for effective communications and messaging.

As a previous member of the Board of Directors for the Mid-Atlantic Hearth Patio Barbecue Association (MAHPBA), Shannon learned the various terminology and the sales/operation process while always keeping the customer experience top of mind. In addition, Good Marketing Group is also an approved affinity partner of HPBA. This involvement includes teaching marketing tips at the national and regional conventions and providing discounted marketing services for members.
SALES: The Homeowner Experience: Good Marketing Beyond the Sale
May 16, 2022, 1:00 pm
SALES: How to Thrive in a World of Online Reviews
May 16, 2022, 2:30 pm

Rich Sedgwick

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Rich Sedgwick is the Executive Director of the National Fireplace Institute. A graduate of Towson University with a degree in Business, Rich was a retail business owner for 20 years. After selling the business in July 2019 he came to work for the National Fireplace Institute. Rich also served on the Mid-Atlantic Hearth Patio and Barbecue Association Board for 7 years culminating as President in 2018. Rich has taught many industry classes for the National Fireplace Institute including technical and safety classes.

When not working you can find him at the beach with family, crabbing, or Training Jiu Jitsu. Rich currently resides in the Washington DC area with his family and can be contacted at
TECH: NFI: Understanding Pellet Appliances. Breaking down the different systems within the pellet appliance to better understand functionality
May 16, 2022, 1:00 pm
TECH: NFI: Understanding Pellet Appliances part 2. Troubleshooting Pellet Appliances
May 16, 2022, 3:00 pm

Casey Harvey

DEALER MEETING: RMI 2022 Dealer Products Review and Updates
May 16, 2022, 2:30 pm

Tom Shay

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Tom Shay is a fourth-generation small business owner. He teaches how to improve the operation and profitability of the business.

Tom has authored thirteen books on small business management and a college textbook on small business accounting and business planning; written 400 columns in 75 trade publications and nominated three times for the Jesse H. Neal award for editorial excellence in business media; earned the Certified Speaking Professional distinction-attained by 8 percent of speakers.
BUSINESS: Strategies to win in a challenging economy
May 17, 2022, 8:30 am
BUSINESS: Black Ink: cashflow management secrets your accountant never shared
May 17, 2022, 10:30 am
SALES: Team Up for Success!
May 17, 2022, 1:00 pm
SALES: The Science and Art of Buying
May 17, 2022, 2:30 pm

Heather Hockenberry

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Heather brings a valuable perspective to the Hockenberry Management Consulting team. She has a passion for teaching, training, and coaching, and she always looks at situations from multiple angles to discover the best overall approach for improving the situation and moving forward.

Heather enjoys finding ways to have a greater, positive impact on her clients' organizations by maintaining a high-level perspective that allows her to understand cross-functional influences. Working together with clients, Heather has successfully crafted and executed successful marketing strategies that align with organizational business strategies and sales plans.

She specializes in several key business areas, including communications, marketing, customer experience, leadership, and culture.

“The ability to look at every piece of a business from the customer's viewpoint and journey - like Hockenberry Management Consulting, because we don't copy and paste solutions - makes every client engagement a new adventure, a new challenge, and a new opportunity to help the business thrive and discover their potential.”
SALES: Treat Your Customer How They Want to be Treated: How to Understand Customer Personalities and Styles
May 17, 2022, 8:30 am
SALES: How to Stop "Guess-Marketing” and Build a Marketing Strategy that Works
May 17, 2022, 10:30 am

Chris Neufeld

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Chris Neufeld is the Vice President of Blaze King Industries, Inc., with 27 years of experience in the hearth industry.

He is co-chair of the HPBA North America Solid Fuel Section, as well as a member of the HPBA Government Affairs Committee.

Chris has been married for 40 years, has two grown sons and three grandchildren, and is an avid hunter and fisherman.
TECH: 2020 Was Only The Beginning
May 17, 2022, 9:00 am

Joel Etter

DEALER MEETING: HHT Majestic and Monessen Brands
May 17, 2022, 10:30 am

Larry Oxenham

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Larry Oxenham is one of America's top asset protection experts, having helped thousands of professionals achieve financial peace of mind by teaching them how to properly structure their assets for lawsuit protection and tax reduction. He has authored and co-authored several articles and books on the subject including The Asset Protection Bible and How to Achieve Financial Peace of Mind through Asset Protection.
His career has been credited with helping thousands of people save millions of dollars.

Larry Oxenham is a nationally recognized speaker who has trained thousands of professionals at hundreds of conventions, conferences and seminars across the country.
BUSINESS: Lawsuit Protection, Tax Reduction & Estate Planning for HPB Retailers & Distributors
May 17, 2022, 1:00 pm
BUSINESS: Don't Kill Your Golden Goose: Succession Strategies to Protect and Perpetuate Your Business
May 17, 2022, 2:30 pm

David Ulm

DEALER MEETING: The Sale is Only the Beginning...
May 17, 2022, 1:00 pm

Kevin Chambers

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Kevin Chambers is the Area Director for the Harrisburg Area Office of the Occupational Safety & Health Administration. The Area Director for the Harrisburg Area Office oversees the safety and health enforcement and compliance assistance efforts for 14 counties in central Pennsylvania.

His tenure with the agency began in 2008 as a Compliance Safety and Health Officer with the Allentown Area Office. In 2010, he became the Assistant Area Director supervising the Construction and General Industry Safety Enforcement Team. Prior to joining OSHA, Kevin was employed as a Department of Defense civilian technician at the former Naval Air Station - Joint Reserve Base Willow Grove.

Kevin served for 23 years in the U.S. Air Force and, later, the Pennsylvania Air National Guard. This included five tours in Iraq, Kuwait, and Saudi Arabia eventually finishing his military career with the 193rd Special Operations Wing at the Harrisburg International Airport in the role of Non-Commissioned Officer in Charge of the Wing's Explosives and Occupational Safety Programs.

Kevin holds a Master of Business Administration, a Master of Science in Occupational Safety & Health and maintains an Associate Safety & Health Manager certification from the Institute for Hazardous Materials Management.
TECH: Fall Protection - General Methods and Practices
May 17, 2022, 1:00 pm
TECH: Advanced Fall Protection - Management Tools and Proper Usage
May 17, 2022, 2:30 pm

Shawn Renaldi

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Shawn Renaldi is the Compliance Assistance Specialist for Harrisburg Area Office for the Occupational Safety and Health Administration. Shawn has worked for OSHA since 2010, initially as a Compliance Safety and Health Officer before assuming the role of the Compliance Assistance Specialist in 2022.

Shawn served in the United States Army beginning in 1995 as an Air Defense Unit Specialist operating the Patriot Missile System. His military career involved a deployment, including serving in Saudi Arabia providing Theater Air Defense for Allied and U.S. Forces. Shawn later transferred to the Pennsylvania National Guard serving in a communications unit, and ultimately as the battalion marksmanship coordinator and section chief for the Division Signal Office.

After an initial private sector career in Information Technology, Shawn attended Slippery Rock University, earning a Bachelor's Degree in Safety and Environmental Management in 2007. This led to a position working as a safety manager for Manitowoc Cranes in Shady Grove, Pennsylvania before returning to government service in 2010.

Shawn has extensive safety compliance and investigative experience through performing hundreds of workplace inspections across all sectors of industry. A large number of these inspections have included incident investigations for significant incidents and injuries. This direct understanding provides Shawn with a body of knowledge not commonly found within the safety and health community.
TECH: Fall Protection - General Methods and Practices
May 17, 2022, 1:00 pm
TECH: Advanced Fall Protection - Management Tools and Proper Usage
May 17, 2022, 2:30 pm